Lester Beall. A man that I had not heard of since I scrolled down my pinterest the other weekend and now I consider his work most highly. In one range of posters he used very simple colours and text to advert the needs of the American people. Rural Electrification Administration's campaign was it's name. Ostritch sans was the main font more my choices but initially he used a serif typeface. I trimmed it down to just type as an extra challenge to see if I could make it work. Setting yourself limitations makes you work harder to find a solution. I think.
