Communication Breakdown; Motown Style

 

 

Imagine doing four different flyer designs for four different events (16 designs in total) and in the end you only really needed to do four different flyers designs for all four events (4 designs in total). That is exactly what happened to my new Client; the Chester Le Street Soul Club. After my message sitting in their inbox for a few months, I got a reply and hurried to make some sexy looking designs to impress.

The client was using templates for flyers and mod based imagery on the facebook page so as a rebrand concept I stripped the colours away and went for high contrast imagery of the soul stars they spin on a regular basis. I had to cover the range of soul music; Stax (Otis Redding/Aretha Franklin) & Motown (The Supremes/Martha Reeves) as well as all of the other various labels who put out Soul (Phillies, United Artists, Atlanic). It's a broad church.

Motown in my Town

I was offered by a friend, who had been offered a poster design job, to try out some designs my self to see what I could come up with. So I came up with these six very original designs for the brief that was requested. It was for a Motown and Soul night based in Carlisle, England. My thinking was to get the great giants of those genres into the posters. I went with monochrome images on the basis of soul music is either black and white. He/she is in or out of love (this was the case with many early Motown singles). I am a big fan of soul music and I am really pleased with how these turned out. I am certainly hopeful that these will be used.