Communication Breakdown; Motown Style

 

 

Imagine doing four different flyer designs for four different events (16 designs in total) and in the end you only really needed to do four different flyers designs for all four events (4 designs in total). That is exactly what happened to my new Client; the Chester Le Street Soul Club. After my message sitting in their inbox for a few months, I got a reply and hurried to make some sexy looking designs to impress.

The client was using templates for flyers and mod based imagery on the facebook page so as a rebrand concept I stripped the colours away and went for high contrast imagery of the soul stars they spin on a regular basis. I had to cover the range of soul music; Stax (Otis Redding/Aretha Franklin) & Motown (The Supremes/Martha Reeves) as well as all of the other various labels who put out Soul (Phillies, United Artists, Atlanic). It's a broad church.

Soul Bass

 Do you like Soul music? of course you do. Do you like Saul Bass? Well I think that you should. if not hand your head in shame. If you have never studied either, read this and then fly my pretties and spread your wings and discover.

I have fused the two in the pieces below. The top one is my favourite posters I have ever made. Motown has played a big part in my life since I bought "Dancing in the street" a two CD compilation of the hits from "Hitsville USA" at the age of 13/14. I could not stop listening to it and it is now one of my Favourite genres. mainly just soul in general having since discovered Stax and the work of Otis Redding as well as Aretha Franklin.

I made these on saturday morning while watching a documentary on Joy Division. as you do. I only really learnt about Saul Bass at college and Uni and found the true meaning of simplistic beauty. Which is something I tried to encapsulate below.