Spreading a message nation wide

I wouldn't normally upload just a presentation board but this is the easiest way to show all of my work. This is a typography based project I did for the Nationwide brief of D&AD. Trying to make banking appeal to young people isn't as easy as it sounds. Saying free Candy with every penny you put in to as savings account isn't the answer. So what do young people do? They are still learning so when they make mistakes, they try and justify it. So that's what this campaign is about.

"You can make excuses for your buying but don't make them with your banking" is my slogan so banking with Nationwide isn't a mistake, you don't need to make an excuse for doing that.

My problem with doing briefs like this, is that for the cost of £0 and 0 pence, a big company gets a free advertising campaign from those clawing to get into the industry. Big Companies do tend to only go for big design companies to do their work so it is nice that smaller people / especially students getting there ideas heard. But it doesn't stop goo work being done.