New Look is the NME Part 1

NME, New Musical express, the magazine responsible for my late 00's music obsession. I lived breathed the word of it because it was gospel. I am sure that is blasphemy and as of writing this is a Sunday so oops. Anyway it was all good and the the 10's came along and the awesomeness dropped a little bit although it did have a good start with a beautiful redesign and one of my favourite photos.

The next redesign was nice but was not what I was used to so felt to different to get attached and the content felt so watered down to you could take a bath in it. and now it looks mega modern (rather attractive) but instead of just watered down journalism and opinion it is filled with adverts. Worse than that it has "celebrities" in it's pages. Alt journalism meant you had an obscure indie band on the front. (see above or just google NME and you will see what I mean.) I understand some decisions had to be made to make the free version viable but this...

...is not NME. Just because it says it is doesn't mean it is. The spirit is dead. The ideals are long gone. "Indie" is dead, long live independent music.