Luke's Life legacy is a brain tumour charity that I did some work for a little while ago. They asked me to create a mascot for there promotion idea; Lukey Bear. A bear that children take on holiday and take pictures with to promote the charity. Above is the bear that is based on the toy that is sold to make money for the charity.
With the logo decided on, they wanted a t shirt designing, initially we used a slogan that I coined "Where's the humour, in a tumour". This was later replaced by the much improved committee decided "this little bear is brain tumour aware". Instead of using the much hated Comic Sans MS as the rounded font, arial rounded bold suited it much better. Below is the mock up of the t shirt, which are to be made this Autumn and should be available soon after for purchase.
Below are the facebook banners and adverts for the bear as well as the instructions on what to do once you have purchased the bear. Using the same font as the t shirt and the mascot to keep the theme going. I hope that they are increasing sales of the bears.
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