Old Work, New Perspective

My first piece of paid design this was and it seems odd that I am still fond of it. It was made while I was still getting to grips with design.  Designing for a start up company was an unusual first job to be paid for having done no commercial work but the client really liked my portfolio of work.

Applying the principles of logo design rule number one (I think anyway) is keep it simple. I knew something typographic. College didn't say what fonts were good and which fonts were bad, just instructed never to use comic sans as a rule of thumb. I have long hated times new roman so went with the newish default on Microsoft word is Cambria. It's beautiful. The AG are the clients initials. The silhouetted figures are to represent the range of people that company cares for. The colours were introduced at the last minute by the client and I think they work really well and I am not just saying that because my website is that colour.